Unapologetically, Doe Deere

“I make makeup for girls and boys like me, who express themselves unapologetically. Lime Crime is freedom to be you!” – Doe Deere, CEO, and Founder of Lime Crime


Doe Deere is a beauty rebel leaving a bold sparkly mark on the cosmetics industry. Legally named Xenia Vorotova, Doe Deere, was born and raised in Russia before moving to the Big Apple (New York City) in 1998. She moved there when she was only seventeen years old in pursuit of being a musician. Her time playing music as part of a band was where she gained most of her knowledge of careers and marketing but she didn’t stop there. Alongside being an aspiring musician, she also majored in Fashion Design at FIT, giving her insight into the fashion world.


By 2008 Doe Deere had created her own fashion line and started selling online. She used herself as a model for her clothing and was in search of some bright makeup colors to complement her designs. When her findings failed her, she began creating her own. Her rebellious styles started to catch the attention of others but it wasn’t the product she had expected. They saw more passion in her makeup than the clothing. So she decided to sell eyeshadows, blush, glitter, primers, and fine brushes to start. What began as a DIY eBay store, launched a worldwide beauty brand called Lime Crime.


Now today, a native of Los Angeles with the title “Unicorn Queen” (as the unicorn is the cosmetics mascot), Doe Deere has successfully created, not only a line of beautifully crafted cosmetics but ones that are also cruelty-free certified and vegan. Her brand offers an array of eye-shadow palettes, loose pigments, rainbow-colored liquid liners, nail polish, glittery lip gloss and “criminally coveted” lipsticks that allow you to be “unapologetically you”.


Doe Deere has been named as one of the Top Inspiring Women Entrepreneurs by Self-Made Magazine and we can definitely see why. She has given a way for girls and boys to make a statement with makeup artistry by designing a rainbow of colors to dive into. Like the beauty line’s mascot, the unicorn, Lime Crime accentuates rare beauty, individuality, and compassion for life. Doe Deere is an inspiration for anyone to always be themselves and that it doesn’t matter where you come from, with big dreams and hard work, you can be anything your heart desires. Learn more: https://ideamensch.com/doe-deere/