Fabletics has always had the goals of making sure that they are helping their clients out no matter what is going on. This is something that has set the company apart from other companies and has allowed them to grow with the success that they are having in different areas of business. It is also something that has given their clients the chance to make sure that things are going to work out for them no matter what is going on in their company. Because of all of the options that Fabletics offers to their clients and the way that they do it, they know that they can take on Amazon and beat them out for the number one online clothing retailer.
Unlike other sites, Fabletics does not show their clients a lot of clothing options at one time. Instead, they show them the things that they are sure they are going to like. This allows them to use the reverse showroom method and make sure that their clients are happy with what they have to offer. Clients will spend less time looking for options and more time being able to get the things that they need out of the site.
Along with this, Fabletics also offers them a subscription experience. When the customers take a Style Quiz, they will then be able to do more with the options that they have. This is something that has set Fabletics apart from other companies. The personal stylists who work for the company can then use the Style Quiz and figure out what each client likes to wear. From there, they will choose the options and send them an outfit out once per month that they can use for all of their athletic and leisure needs.
All of this combines with the fact that patterns that Fabletics offers to their clients are exclusive. They know that their clients will be able to take advantage of everything that they have to offer and that they will be able to experience all of the opportunities that they have. For Fabletics to be able to continue to do this, they need to make sure that they let their customers know. Customers who know that they are getting exclusive prints will also know what they need to do with all of them so that they can take advantage of everything the company has to offer to them.