Fabletics and How It’s Taking on Amazon

Fabletics is an institution that is dedicated to offering women high-quality yoga and athletics wears. The company was established several years ago by Kate Hudson and Don Ressler. The primary goal of the enterprise is to ensure that women look young and sexy, regardless of their age. Most of the high-quality active wear in the modern market are very pricey, and this means that many women cannot afford them. However, the clothes from Fabletics are very affordable, and they are available in online and offline stores. The company provides a broad range of activewear such as tees, hoodies, tops, comfortable sports bras and many others.

If you want to get activewear from Fabletics, then you will have to take a short quiz that is given to all the new users on lifestyles. The quiz takes a few minutes, and the aim of the questions asked is to help the company professionals and stylists to know the customer tastes on the items provided. This means that at the end of the day, the client will get the items based on their lifestyle. The customers have to create a special account where they pick the things they like monthly. The items are sent to the consumers at a reasonable price. When the customers do not want to buy the clothes in a particular month, then they are allowed to skip it effortlessly. The company also provides a VIP platform where the customers can receive the products on a monthly basis at a discounted prices.

 

Amazon is currently one of the biggest names in the fashion industry. The company has been around for some time, and it controls 20% of the online market. However, Kate Hudson and her team have gone against all the odds, proving that they can be successful too. In a period of three years, Kate Hudson has grown Fabletics significantly, and it is worth 250,000,000 dollars.

 

Fabletics has managed to establish itself online so easily because of several reasons. The company uses a subscription mechanism that allows them to sell clothes directly to the customers. This technique motivates the customers, pushing them to purchase more clothes every month. The convenient of online shopping provided by Fabletics has also played a vital role in the success of the company. These strategies have made the company reliable and unique.

 

In the past, fashion brands that produced high-quality products sold them at very high prices. These companies were successful when using this strategy. However, in the modern times, the market is competitive, and the fashion brands have to come up with convincing strategies to win the hearts of the clients. Customer experience, brand recognition, and fashionable designs play a huge role in the success of a brand. Fabletics uses all these techniques to ensure that it achieves its goals.

 

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