Avanca started a campaign on Indiegogo to raise ten thousand dollars in thirty days for a new product that they were putting out. The way Indiegogo works is that if you have a thirty-day goal and you do not reach it, you will not get any of the money. In order to make sure that their campaign got maximum exposure, Avana hired Newswatch to create a small one minute presentation promoting their campaign. This video was to air on the Newswatch TV show, as well as on their online profiles.
This video was a smashing success. Instead of just raising ten thousand dollars, Avanca raised over four hundred and fifty thousand dollars. That is almost three thousand percent of their original goal! It is also twenty times more than their goal. Nathalie van Wijkvliet is the marketing director at Avanca. She said that it is always great to work with Newswatch and that they love doing so, and that this is the second time they have worked with them. The first time was to help promote their Crowdfunding campaign. She said that she believes that Newswatch was one of the main reasons that campaign was successful. She explained that the support is great and the interviewers are excellent. The video promoting their Indiegogo campaign reached ninety six million households and received over one million impressions online. It was seen in two hundred markets in the United States.
Newswatch TV is a show that focuses on news pertaining to consumers, technology, and business. They reach millions of people with every episode that they air. They have reached seven hundred million people since they started.
Newswatch TV also invites celebrities on their shows. They are highly popular among companies who want to reach a lot of people. Companies in the business and tech industry can benefit the most.